This will be pretty much one of my favourite viral marketing campaigns ever.
I could never imagine that I would feel that ashtonishment again with something similar after the campaign that Trent Reznor started with Year Zero's launch. Official limos dancing in the streets of Washington D.C. full of swedish furniture. A harmonic combination of political propaganda and advertising.
They have only needed a couple of days in order that the majority of the creatures that inhabit the planet find out that the oval office is going to be re-decorated by Ikea furniture. The giant of nations joined the giant of furniture.
The rage for the oval office ''re-styling'' has grown so much that Ikea recently released small flash video game in their official website, where you can re-decorate the famous office with furniture of their whole catalogue, up to your preferences.
A++ for Ikea and Obama.
God bless the United States of Sweden.
Thursday, 5 February 2009
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